NAR’s new consumer profile shows agents how to thrive in 2026 Mon, 24 Nov 2025 15:52:49 Even seasoned agents may be scratching their heads when analyzing NAR’s latest consumer profile data, writes contributor Bernice Ross, who highlights the data agents need to pull 2026 into focus. read more»
3 under-the-radar trends from October’s Intel Index survey Mon, 24 Nov 2025 10:00:53 For many agents and brokers, the housing market feels stuck in place. Here's what's been moving the needle in recent weeks, according to Intel's monthly survey of real estate professionals. read more»
How this team leader built a 90% repeat and referral business Mon, 24 Nov 2025 9:00:21 On this episode of Real Estate Insiders Unfiltered, Amy Stockberger breaks down her Lifetime Home Support model, which helped her team become No. 1 in South Dakota, building a 90 percent repeat and referral business. read more»
AI slop is flooding social feeds and reshaping real estate marketing Sat, 22 Nov 2025 20:03:05 AI-generated content is rapidly reshaping the digital landscape, creating a noisier, less reliable environment for clients. As synthetic video fills social feeds, agents will need stronger authenticity, clearer messaging and real expertise to stand out. read more»
Rising unemployment revives prospects for December rate cut Fri, 21 Nov 2025 22:26:55 Fannie Mae forecasters are predicting mortgage rates will fall below 6 percent by the end of next year. Economists at the Mortgage Bankers Association don't see rates coming down at all. read more»
DR Horton gets into AI mortgage tech with Tidalwave stake Fri, 21 Nov 2025 20:11:31 In addition to participating in a $22 million Series A raise, D.R. Horton will be a Tidalwave customer, deploying its AI-powered platform across mortgage subsidiary DHI Mortgage in a "landmark mortgage tech deal." read more»
Stock market gains push luxury homebuyers ahead in October Fri, 21 Nov 2025 17:10:36 While non-luxury homebuyers are beholden to mortgage rate fluctuations, luxury buyers are using their stock market gains to boost their purchasing power — pushing luxury sales up 2.9 percent. read more»
Dispatches from NAR NXT as real estate grapples with AI Fri, 21 Nov 2025 15:10:21 NAR NXT is known for its happenings around governance and the larger issues that shape how agents work. But what it really does is remind the industry that there are a lot of sharp, creative people leading the way, and they're not always the ones in the meetings. read more»
