The biggest recruiting mistake most real estate leaders make Tue, 23 Dec 2025 8:33:15 One-size-fits-all recruiting pitches are costing brokerages top talent, writes recruiting expert Brett Jennings. Here’s how an assessment-driven, customized approach changes everything. read more»
Yet another report says the real estate market is sputtering Mon, 22 Dec 2025 16:17:30 Redfin reported that both buyers and sellers are in retreat, active and new listings fell in November, and, ultimately, 2025 will be comparable to the slowest year for real estate in decades. read more»
How to convert renters into buyers in 2026 Mon, 22 Dec 2025 9:01:23 Many agents are scrambling to finish 2025 strong, but this simple educational campaign takes little time to prepare and yields year-long referrals, writes broker America Foy. read more»
Why Instagram Stories matter more in a joy-starved market Mon, 22 Dec 2025 8:59:52 Consumers are stressed, and attention is getting harder to earn. From shareable Instagram Stories to Google’s listing tests, it's trust, not urgency, that is driving visibility now. read more»
Los Angeles broker, CEO and SoCal luxury icon John Aaroe dies Fri, 19 Dec 2025 16:58:53 Aaroe, who founded John Aaroe & Associates and the John Aaroe Group, was known as a cherished mentor and guiding light to Southern California agents. He passed away at the age of 73 on Tuesday. read more»
